“In a highly competitive environment, cost control and productivity are critical, as they directly affect the final cost of the product”.


“In a highly competitive environment, cost control and productivity are critical, as they directly affect the final cost of the product”.

Request a trial of our tailor-made services for your company

Decision-making based on objective results


The online sales of consumer products has been the fastest growing sector since 2009.

Although Privalia is the leader in the online sales club sector in Spain, it is closely followed by several competitors who are trying to offer better prices and services to their customers. In this highly competitive environment, where fast and objective decision making is required, cost control and productivity are critical aspects, as they directly affect the final cost of the product.

The challenge

Privalia has a Development area made up of more than 30 technicians and programmers. Its manager, aligned with the company’s objectives and priorities, was concerned that his team should be aware of their productivity and improve their performance and effort in general. There was no tool that could objectively measure the area’s effort and this lack of objectivity prevented the manager from demanding an objective improvement in his team’s productivity.

On the other hand, project managers needed to know that all areas were being managed efficiently, and the development manager could not provide quantitative metrics of the effort being made by his team members. In this environment it seemed clearly beneficial to incorporate a solution that would not only bring objectivity to the team’s performance, but also help to achieve better results, all without violating people’s privacy.

The solution

Privalia relied on the EffiWork platform to improve this situation.

Firstly, people were informed that productivity and activity would be measured at an individual level, but always respecting the personal times defined by the person in charge of the area.

Subsequently, they were given access to their own activity and effectiveness, and targets were set based on real measurements obtained through EffiWork.

The tool is now used as an objective basis for maintaining optimal performance, as well as for decision making when distributing workloads, reinforcing or redefining areas, etc.

The Development area has experienced a substantial increase in activity and productivity, and EffiWork is used by Privalia as a strategic management tool for continuous improvement.

The technicians not only work based on final objectives, but also on objective performance metrics, and are aware that their effort is strategic for the company. In addition, personal time has been incorporated, which the employee decides to use if he/she considers it necessary for his/her own purposes, and which makes it possible to clearly discern between strictly personal and professional activity, keeping both within the desired thresholds.


After the first 30 days since the tool was introduced, there has been an average improvement of 20% in activity and 30% in productivity.
Objectivity and metrics allow for better management of the area and the team feels responsible for reaching certain levels of effort, while maintaining their personal space.

This has led to better habits in the technical teams and in management, with a clear impact on speed, cost and quality.

The company now has a tool that keeps productivity and cost under control, and can make decisions based on objective results.

About the Client

Optimised strategic management:

About Privalia

Privalia is the leading online fashion shop in the market.

Created in 2006 in Barcelona as an online shop, it offers daily sales of products from the best brands at exceptional prices and exclusively to its customers.

Today, with more than 34 million registered users worldwide, Privalia is a leader in all the markets where it operates (Spain 2006, Italy 2007, Brazil 2008 and Mexico 2010) and has established itself as a clear reference for its sector.

The company employs a team of more than 1000 people worldwide with 18 different nationalities.





Company size:

1001-5000 employees




Want to try WorkMeter solutions?

Even if your company is doing well, it can always do better – check it out now!

Request your free trial

Check out what EffiWork can do for your organisation.