Is it possible to measure labor productivity during teleworking?

Published on 26/02/2024

Is it possible to measure labor productivity during teleworking?

Published on 26/02/2024
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Is it possible to measure labor productivity during teleworking?

Measuring labor productivity is essential for the proper growth of any business; that’s clear. Traditionally, productivity was linked to presence, but this year the landscape changed dramatically with the implementation of teleworking, which still remains in the post-COVID era. But, is it possible to measure the productivity of teleworkers? Yes, it is! In this post, we provide the keys to check if your company is meeting the expected productivity levels.

The traditional conception of productivity linked to hours and the physical presence of workers has ceased to make sense. To accurately assess and measure the performance of teleworking employees, managers need to shift towards a goal-oriented framework, establishing KPIs and key productivity indicators. However, for this goal-oriented model to work, a proper corporate and digital culture must exist in the work environment.

Teleworking creates an environment that favors concentration, professional motivation, and significant cost savings for the company in terms of space and lower staff turnover. However, to fully develop the potential of this modality, a shift in corporate culture is necessary to adapt work activities in each professional occupation to suitable ways of performing them based on the situation. So, ask yourself, has your company’s culture adapted to new work trends?

Keys to measuring teleworkers’ productivity:

While several studies suggest that working from home increases productivity, it is essential to verify this in your company. For this reason, we provide the keys to measure the productivity of teleworkers in your organization.

  • Define clear and achievable objectives:

This is the first step, and the definition of objectives is fundamental. Objectives should be clear and realistic, according to the current situation. They will enable the success of any activity, as they will be defined with specific, measurable, attainable, and time-bound details, always oriented towards desired and expected results. This way, it will be easier to assess whether they have been achieved or not. Keep in mind that to make it possible to reach the established objectives, as a manager, you must ensure that they align with the reality of the teleworker, especially during a crisis like the current one.

  • Ensure understanding of each process:

For everyone to “go down the same path,” it’s important that the teleworker understands everything they need to do perfectly. If clarification is needed a couple of times more, allow it. Additionally, it’s advisable to monitor the daily progress of the project to understand its status. It’s also useful to schedule weekly or periodic meetings so that together they can have clarity about the next tasks to be performed and the timeframe in which they will be completed.

To meet this tracking need, you can rely on project management software that allows visualizing the progress of activities and the time dedicated to each team project. Some generate objective reports on their advancement.

  • Promote communication and transparency with and among workers:

In a teleworking situation, communication is the foundation for understanding and achieving goals, provided it is transparent and reliable. Keep communication channels open so that all employees in the company can access important information and address issues or doubts about their activities or projects. This way, you can not only assess their productivity but also boost it.

A good flow of communication will help teleworkers be more productive by providing support to adapt to their new work reality, resolving their doubts, and maintaining the cohesion of the entire team. With all of this, those in charge will be responsible for creating a “virtual presence.”

Rely on a digital communication tool, such as Teams or Slack, to make it easier to share files, comment on them, edit them, and organize activities among teams.

  • Make sure to have objective metrics to evaluate labor productivity.

As we have already mentioned, it is essential to establish measurable productivity indicators within different teams in the company. This helps avoid possible biases and facilitates the evaluation of teleworkers’ performance.

The definition of these indicators will depend on the professional sector of your work team and will align with its objectives. You can measure the amount of time invested in delivering a project, customer satisfaction, the number of leads generated, website visits, sales, campaign impressions, etc.

Once these indicators are defined, tasks that contribute the most value are monitored. It is important to prioritize and classify objectives and tasks as primary or secondary for the company. This makes it easier to conduct performance evaluations and measure the productivity of teleworkers. This is where technology has the greatest impact because, thanks to various analysis programs and measurement systems, it is possible to obtain objective and real-time data, foresee potential issues, and activate improvement actions. Currently, companies have started implementing teleworking software that automates the productivity measurement process and provides accurate and objective data quickly.

  • Technology is the key to monitoring performance in teleworking:

Implementing telework requires necessary tools that facilitate its development. Digital transformation promotes the practice of this modality, thanks to connectivity that eliminates boundaries, thus doubling the number of highly productive workers.

The technological solutions available in the market are numerous; we have already mentioned some options that will help you measure the productivity of teleworkers. However, measurement systems enhance the proper development of telework, creating a framework of reference and a comprehensive view of business productivity for all employees in the company. Additionally, they ensure compliance with the remote work law and the time registration law.

In conclusion…

If you want to carry out a precise measurement of the level of activity and productivity of teleworkers in your company, it is crucial to have a strategy and organizational culture that promotes digitization and goal-oriented work. This is because to improve business productivity levels, it is essential to boost labor productivity.

Recognizing the benefits of technology, especially measurement systems, is very important to align objectives correctly, foster performance and productivity, obtain error-free results, and activate continuous improvement strategies – all fundamental factors for business success.

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