The importance of a company values: Examples and benefits

Published on 12/04/2024

The importance of a company values: Examples and benefits

Published on 12/04/2024
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The importance of a company values: Examples and benefits

In the workplace, what is the element that makes a group of people a united and cohesive entity? The set of values ​​of a company is the element that motivates people to achieve certain results within certain deadlines, to maintain high concentration and productivity, and to respect professional ethics at the same time.

The importance of company values

Company values ​​play a decisive role in providing a team with a clear purpose. A well-built, solid, and shared organizational culture contributes to all levels and areas of the company working in the same direction.

Associating each activity with its intrinsic value highlights its importance and increases employee motivation, thus dedicating adequate attention to its timely execution.

The set of corporate values ​​is also an element that can make a difference in the personnel selection phase: currently, professionals prefer to approach organizations that have a clear culture, vision, mission, and values.

Examples of company values

Keeping corporate values ​​present in work practices contributes to strengthening the relationship between managers, departments, teams, and all involved workers. But what are the essential values ​​for a company? Among the most relevant are the following.

Transparent and clear communication

Promoting adequate communication among different teams is fundamental; all organization members must have the necessary information for the development of their projects.

It is also essential that they have all the information about the introduction of a new product or service so that there is no confusion, they can make a change in the process, and even provide feedback for future improvement actions.

A place where transparent communication is fostered and people trust their teams and leaders tends to respond positively, increasing the success and growth of the organization.

Business integrity

Among all values, integrity must occupy an essential position. A value composed of key elements or fundamental values ​​for good work development: Commitment, honesty, responsibility, tolerance, and solidarity.

Promoting values ​​such as integrity will make people, and therefore companies, more authentic and competitive.

The company must seek and pursue the formation of integral, energetic, and common-sense people. If they are not complete, other potentially good qualities can work against them.


A constant and regular value that must be consistent. Self-criticism allows evaluating the strengths and weaknesses of the company.

Finding the cause of problems or having a broad vision of the company will help solve difficulties and optimize processes. It also helps to gain competitiveness, quality, and brand prestige.


A corporate values that is well rationalized is positive. Workers’ freedom fosters less pressure, resulting in less stress and more creativity.

Offering freedom of thought, valuing new ideas or perspectives, are contributions that the company can benefit from. In this way, it is possible to see talent and, if so, retain it.

Companies that do not offer room for maneuver, that are very “square” and strict, that do not value their workers’ contributions, tend to lose talent. Professionals get tired of trying to propose, and obviously, they go to a place that allows them to develop their full potential.

Continuous improvement

The union of values ​​is extrapolated into a loop of positive feedback. Incorporating continuous improvement processes among teams or for each individual benefits the organization’s performance, increasing productivity and overall work motivation, thanks to effective goal achievement.

It is advisable that continuous improvement processes be based on objective and real data, possible thanks to the implementation of productivity and performance measurement systems.

The advantages of establishing corporate values

While some advantages of this good practice have been evidenced: establishing company values, it is important to highlight those that directly benefit the growth of the business and the organization, especially when it comes to hiring and managing human resources.

Acquisition of the best talents

Especially in the post-pandemic context, it is quite evident that competition is not only played in the field of market shares that need to be acquired or maintained, but also in the field of skills and technical knowledge of the workforce.

Currently, professionals express their desire to be part of an organization with a clear future vision, which may include greater attention to lifelong learning.

Employee participation and well-being

A productive and healthy company is characterized by a high level of employee engagement: especially in a historical context characterized by constant change, such as the one we are currently experiencing, the employee experience consists of something much broader than just salary and benefits.

Protecting employees’ well-being and mental health should be one of the company’s priorities. This can be achieved by incorporating systems that guarantee workers’ rights such as digital disconnection, privacy, flexible hours, and work-life balance.

Working on improving corporate culture and climate is also decisive for employee experience, which, in turn, contributes to reducing turnover.

Employee retention

Thanks to reduced turnover, employee retention is promoted, logically.

The adoption and communication of solid and shared company values ​​are one of the most effective levers in professional retention strategies.

It is very natural for a person to be more inclined to stay in an organization with a clear vision than in one that does not have or does not respect its own values.

Employee retention triggers a virtuous circle of greater stability, satisfaction, motivation, productivity, and focus on goal achievement.

Customer retention

Employee satisfaction and retention directly influence customer retention, keeping them at the center of attention at all stages of the life cycle.

In fact, customer satisfaction is often part of corporate values ​​to associate numerical and purely business goals with the performance of team members.

Improvement of corporate image

Company values ​​act as the pillar of its reputation and image to the outside world. This practice is known as branding.

They should not be confused with guidelines, which instead define the logo, colors, and presentation of an organization; branding activities serve to position the company in the market and provide a modus operandi for employees.

Sustainable growth

When each objective is aligned with a company’s values and all people are committed to its achievement, workflows are streamlined, optimized, and efficient.

When employees are aware of the purpose of their role and perceive their value, their involvement increases, and conditions are created for the maximum expression of their potential.

This stability guides the entire organization towards constant and sustainable growth and continuous improvement among different areas of development. 

Within this link, we can explore additional significant principles, such as corporate social responsibility, which play a pivotal role in shaping the ethical and societal impact of organizations.

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